Tag: SME

Jiwanram Sheoduttrai Industries, a manufacturer and exporter of industrial safety gloves and garments, listed on NSE Emerge at a 30% premium to issue price on September 18. However, the stock fell 5% and hit the lower circuit soon after listing. The company's IPO was subscribed 105.15 times, with retail investors buying 151.6 times the allotted quota. The company will use the proceeds from the IPO for working capital requirements and debt repayment.

Technology can be a powerful tool for marketing, but it can also lead to failures if not used correctly. SMEs can avoid these pitfalls by approaching tech-driven marketing with a strategic mindset, a strong focus on customer needs, and a commitment to ethical and data privacy considerations. Here are some specific tips: Start with a clear marketing strategy. Use technology in moderation. Listen to your customers. Don't neglect the human touch. Safeguard your customers' data. By following these tips, SMEs can use technology to their advantage and achieve their marketing goals.