Tag: SME news

  • 9 Sep

    How Technology Can Fail Marketing for SMEs

    Technology can be a powerful tool for marketing, but it can also lead to failures if not used correctly. SMEs can avoid these pitfalls by approaching tech-driven marketing with a strategic mindset, a strong focus on customer needs, and a commitment to ethical and data privacy considerations. Here are some specific tips: Start with a clear marketing strategy. Use technology in moderation. Listen to your customers. Don't neglect the human touch. Safeguard your customers' data. By following these tips, SMEs can use technology to their advantage and achieve their marketing goals.