Amber Enterprises and Noise JV to boost smart wearables manufacturing in India

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Amber Enterprises India Limited announced on September 18 that its material subsidiary, ILJIN Electronics, has entered into a joint venture (JV) agreement with Noise to boost the manufacturing and innovation of smart wearables in India.

The JV will enable both companies to leverage their respective strengths and expertise to address the evolving customer demands, provide high-quality products, and contribute to the growth of the Indian smart wearables market.

Amber Enterprises is a leading provider of electronic components and manufacturing solutions, while Noise is a popular smart wearables brand in India. The JV will combine the two companies’ capabilities to create a strong vertically integrated ecosystem for smart wearables manufacturing and innovation in India.

The JV is expected to have a number of positive benefits for the Indian smart wearables market. It will help to:

  • Increase domestic manufacturing of smart wearables, which will reduce reliance on imports and create jobs.
  • Make smart wearables more affordable and accessible to Indian consumers.
  • Accelerate the development of new and innovative smart wearables products in India.
  • Foster the growth of the local smart wearables ecosystem, including suppliers, developers, and service providers.

The JV is also aligned with the Indian government’s Make in India initiative, which aims to promote domestic manufacturing and reduce imports.

In addition to boosting manufacturing, the JV is also expected to focus on innovation. The two companies will work together to develop new smart wearables products that are tailored to the needs of Indian consumers. They will also invest in research and development to stay ahead of the curve in the fast-evolving smart wearables market.

Overall, the JV between Amber Enterprises and Noise is a positive development for the Indian smart wearables market. It is expected to boost manufacturing, innovation, and affordability, making smart wearables more accessible to Indian consumers.


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